Top Digital Marketing Job Roles To Pursue

The Growing Demand for Digital Marketing Professionals

According to statistics published by LinkedIn, digital marketing was one of the top skills in demand in 2023 for job listings for roles like SEO specialists, social media managers, and content marketers. Digital marketing specialist positions were among the top few growing job titles in India. India is an ever-growing market for e-commerce because of its huge internet user base. Many businesses have taken this opportunity to expand their business and reach their target audience. The demand for digital marketing is expected to grow by 40% in the coming years

 Top Digital Marketing Job Roles

With audiences spending more time in front of the screens now than ever before, companies are looking to build their online presence. Their main aim is to take advantage of this cultural shift to the digital landscape. Organizations in every sector are seeking talented marketers to grow their online presence and reach target audiences.

But with so many digital marketers jobs out there to choose from, how do you know which one is the right one for you?

Here are some Digital Marketing job roles to look out for in 2023 

Digital Marketing Manager

Digital marketing managers help businesses increase their online presence and attract audiences toward their products and services. Businesses hire a digital marketing manager who formulates a concrete digital strategy for the promotion of their business.

A strong digital marketing strategy contributes to an estimated 80% of businesses' success. Digital marketing managers' job roles include coordinating various channels such as social media, search engine optimization (SEO), and PPC Click (PPC) advertising to drive the audience and increase engagement rates.

Digital marketing managers in India can earn up to ₹10 lakhs per annum. However, experienced digital marketing managers can earn up to ₹40 lakhs per annum.

SEO Specialist

Ever wondered how your favorite brand reaches the top of your search results? With the help of SEO (Search Engine Optimisation), businesses need SEO specialists for this purpose. SEO specialists boost businesses by optimizing keywords and driving online traffic to their websites.

The demand for SEO specialists is increasing day by day. Businesses now understand the importance of online visibility. The Indian digital marketing market is expected to reach $25.2 billion by 2025, and SEO specialists will play a key role.

The average salary for entry-level SEO specialists in India ranges from ₹3 lakhs to ₹10 lakhs per annum, depending on their skills and experience. However, experienced SEO specialists can earn up to ₹20 lakhs per annum.

Social Media Manager

Instagram and other social media platforms have become a daily part of our lives. They play a significant role for businesses in connecting with their target audience. Social media managers create and carry out social media strategies, manage social media accounts, and interact with followers on behalf of businesses. Their basic tasks include establishing an online business presence to attract and keep audiences engaged.

It's a well-established fact that 58% of consumers' decisions are influenced by social media. As social media significantly shapes product selection, businesses are shifting towards digital marketing. This shift has led to an increased demand for social media managers.

Social media managers in India earn up to ₹10.5 lakhs per annum, but experienced social media managers can earn up to ₹30 lakhs per annum.

Content Marketing Strategist

Content marketing strategists come into the picture in various industries, including technology, finance, the food industry, etc.

Content marketing helps businesses create and distribute content relevant to their audience and generate sales through it. Content marketers' demand is expected to grow by 20%, much faster than other job roles.

The annual salary for content marketers is ₹6.5 lakhs in 2023. The highest-paid content marketers earned more than ₹20 lakhs.

 Email Marketing Specialist

 “Don’t miss this opportunity!”Flat 20 % Off!” I am sure your Email would have at least 1 email like this. But why do companies send you emails like this? This is known as Email marketing. An Email Marketing Specialist is a type of digital marketer who specifically works on email campaigns. Email marketing specialists write emails, manage email contact lists, optimize email sign-ups, and gather insight on their target audience. They may also be responsible for technical and design duties such as creating graphics, automating emails, and basic coding tasks.

The average salary for an email marketing specialist in India is ₹9.6 lakhs per annum. However, your salary may vary depending on your skills and experience.

PPC (Pay per Click) Specialist

Pay-per-click (PPC) specialists work on campaigns on platforms such as Google Ads and Facebook Ads. They identify target audiences, set advertising budgets, and drive traffic to the websites.

The PPC manager launches and optimizes PPC campaigns, oversees search platform accounts, monitors budgets, tracks KPIs, and produces reports for management.

 The job role for PPC is expected to grow, as per estimates, by 11%. Currently, PPC Specialist salaries in India with less than 1 year of experience to 7 years range from ₹ 2.8 lakhs to ₹ 10.3 lakhs, with an average annual salary of ₹ 5.2 lakhs.

Qualifications and skills required

In this fast-paced digital marketing world, qualifications, and skills play an important role in your career growth and job role. While formal education in marketing, communication, or business is beneficial, this field does not specifically require a degree to start a job.

Certifications

Industry-recognized certifications such as Google Analytics, Google Ads, and Hubspots, which MyCaptain provides, can significantly boost your credibility. These certifications not only justify your skills but also demonstrate your commitment to staying updated with industry trends.

Experience

Building a strong portfolio is a crucial aspect of the digital marketing field. Internships, freelancing projects, or even personal projects help you showcase your skills and build a strong portfolio.

SEO Expertise 

Understanding SEO is fundamental to digital marketing. Knowledge of keyword research, on-page optimization, and staying updated with search engine algorithms will help you grow your skill set.

 Social media proficiency

Understanding social media platforms, knowledge about trends, and knowing how to engage and grow an audience is essential.

How to prepare for these roles

Incorporate various skills

The first step towards beginning a digital marketing career is to acquire core technical skills and competencies like SEO and SEM, analytics, social media marketing and advertising, and email marketing.

Soft skills play an important role in building a digital marketing career; having skills like leadership, a strong voice, and good communication skills are important.

 Learn how to use key digital marketing tools

A digital marketer should have experience using various digital marketing tools; for example, Google Analytics and Google Ads allow digital marketers to measure and track their performance.

SEO tools like Ahrefs, Moz, and SEMrush are also essential, providing marketers with the ability to explore relevant keywords, check backlinks to their pages, identify related keywords, and analyze competitors’ SEO.

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Digital marketers increasingly rely on Facebook, Twitter, Instagram, LinkedIn, TikTok, and more to drive traffic, generate leads, and build their brands.

 Build a digital marketing portfolio

As we know, a portfolio plays an important role, and your portfolio should explain the process that you use and the outcome in a way that showcases your teamwork, planning, and strategic thinking.

You should indicate your role in the creation, for example, "I added 1,200 qualified leads via a targeted social media campaign in Q2 of 2023” or “I grew organic web traffic 18 % year-over-year.”

Develop your marketing resume

Your resume is the first impression you make on the employer, so make sure it showcases your talent. The emphasis should be on your marketing skills and experience.

Network to Make Connections in Marketing

Developing a wide network and connecting to people can take you places & give you valuable insights.

Conclusion

The digital marketing industry is on the rise, and it's expected to grow significantly. This expansion creates a variety of job opportunities spanning different industries and experience levels. As businesses increasingly leverage digital strategies, there's a growing need for skilled professionals to navigate this dynamic landscape. Take a step towards your career with us. At MyCaptain, our digital marketing course is designed to elevate your skills, ensuring you pursue and achieve your dream career.   

Frequently Asked Questions (FAQ)

What is the highest salary in digital marketing?

The salary in digital marketing can vary depending on your skills and experience. The maximum salary in the field of digital marketing is 20 lakh per annum.  

Is digital marketing an easy job to get?

Anyone can get into digital marketing even though you do not have any prior experience. All you need to have is profound knowledge about the field and basic skills necessary for the job role.

What is the future of digital marketers in India?

Since businesses have shifted to E-commerce and digital marketing is growing exponentially, digital Marketers have great potential in the future.

 What is the career path for digital marketing?

A digital marketer has various career paths, including digital marketing intern, Digital marketing manager, SEO specialist, lead specialist, and many more.

Who is an SEO expert?

An SEO expert optimizes a website to achieve a higher search engine ranking in Google’s search engine results.