Digital Marketing

Demystifying Digital Marketing - Key Concepts and Strategies

Girish Hattikal
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Marketing as we know it today was completely different from how it was a few decades ago. In the past, traditional marketing was considered the only marketing method. Traditional marketing can be described as a conventional way of Marketing and reaching out through offline advertising and promotional methods. Long-established marketing mediums like cover magazines, newspapers, flyers, TV, radio, direct mail, telemarketing, and billboards, etc... were considered a medium in traditional marketing, But now as we speak of a new era of marketing has evolved into Digital Marketing, shifting the focus from an outbound methodology to a more consumer-centric approach.

Let us learn about these Digital Marketing Strategies and Key concepts of this digital era.